Programs
What The Foundry School teaches
Foundry School, founded by Evan Kirsch and Nic Peterson, teaches from The Foundry — a library of doctrines applied in seasons — through a small catalogue of focused programs. Each one puts a specific doctrine into practice.
R3OAS — R3 On Advertising Spend
R3OAS — a deliberate play on ROAS, return on ad spend — is the practice of running Retention, Referrals, and Raving Fans on top of your paid traffic, so every advertising dollar compounds instead of evaporating. The R3OAS book and program were created by Laurel Portié with Nic Peterson.
Who it's for: Operators who run paid traffic and want ad spend that compounds rather than evaporates.
Engage the Field (ETF)
Engage the Field is The Foundry's execution doctrine. Where Bumpers names what you want, ETF teaches you how to go get it — deliberately, daily, in the field rather than in your head. The handbook pairs with a free 21-day challenge that walks you through applying it to your own work.
Who it's for: Operators who know what they want and need a daily practice for going and getting it — in the field, not in their head.
Bumpers Accelerator
The Bumpers Accelerator puts The Foundry's values doctrine into practice. Bumpers — Nic Peterson's framework for personal abundance, productivity, and quality of life — asks what you actually want; the Accelerator installs the structural guardrails, rituals, and constraints that keep an operator on track through a full business season.
Who it's for: Operators who lose momentum mid-season and want a system that catches drift before it compounds.
Seasonal Intelligence
Seasonal Intelligence is The Foundry's temporal doctrine — the right thing at the right time. The same work pays differently in different seasons, and fighting the season is the most expensive mistake an operator can make. This is the doctrine behind Foundry School's seasonal structure.
Who it's for: Operators who want to stop forcing year-round linear growth and start running their business in seasons.
Foundry Pro
Foundry Pro is Foundry School's paid annual membership — $997 per year. An ongoing, seasonally intelligent operating system for your business: your Desk, the Seasonal Intelligence Dashboard, the Allegiance System, direct access to the Forge, and four Seasonal Summits a year with a monthly briefing in between.
Who it's for: Operators committed to applying the Foundry library to their own business, season after season.